:root{
  --ink:#101B3B; --deep:#1E3FA8; --blue:#4DA8FF; --orange:#FF5B22; --yellow:#FFC93C; --cream:#FFF4E3;
  --mint:#46D6A8; --pink:#FF8FB1; --white:#fff; --sludge:#5B3A29;
  --f-head:'Bricolage Grotesque',system-ui,sans-serif; --f-body:'Manrope',system-ui,sans-serif;
  --r:28px; --gut:clamp(18px,4.5vw,64px); --max:1240px;
  --ease:cubic-bezier(.2,.8,.2,1);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:auto}
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
body{margin:0;font-family:var(--f-body);font-size:17px;line-height:1.6;color:var(--ink);background:var(--cream);overflow-x:hidden;padding-bottom:84px}
img,svg{display:block;max-width:100%;height:auto}
a{color:inherit}
h1,h2,h3{font-family:var(--f-head);line-height:1.02;margin:0;letter-spacing:-.02em;font-weight:800}
p{margin:0}
.wrap{width:100%;max-width:calc(var(--max) + var(--gut)*2);margin-inline:auto;padding-inline:var(--gut)}
em{font-style:normal;color:var(--orange)}
:focus-visible{outline:3px solid var(--yellow);outline-offset:3px}

/* BUTTONS */
.btn{--bg:var(--ink);--fg:#fff;display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:14px 22px;border-radius:999px;border:3px solid var(--ink);background:var(--bg);color:var(--fg);font:800 16px/1 var(--f-body);text-decoration:none;cursor:pointer;transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .2s;box-shadow:0 5px 0 var(--ink);white-space:nowrap}
.btn:hover{transform:translateY(-3px);box-shadow:0 8px 0 var(--ink)}
.btn:active{transform:translateY(3px);box-shadow:0 1px 0 var(--ink)}
.btn-wa{--bg:var(--orange)} .btn-ink{--bg:var(--ink)} .btn-ghost{--bg:var(--cream);--fg:var(--ink)} .btn-ghost-dark{--bg:transparent;--fg:var(--ink)}
.btn-lg{padding:18px 28px;font-size:17px} .btn-sm{padding:10px 16px;font-size:14px}
.magnetic{will-change:transform}

/* HEADER */
.hdr{position:fixed;inset:12px var(--gut) auto;z-index:50;display:flex;align-items:center;gap:18px;padding:9px 10px 9px 14px;background:rgba(255,244,227,.96);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border:3px solid var(--ink);border-radius:999px;transition:transform .45s var(--ease)}
.hdr.hide{transform:translateY(-140%)}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;margin-right:auto}
.brand span{display:flex;flex-direction:column;line-height:1.05}
.brand b{font:800 18px var(--f-head)} .brand small{font-size:11px;font-weight:700;opacity:.7}
.brand-lt{color:#fff}
.nav{display:none;gap:4px}
.nav a{padding:9px 14px;border-radius:999px;font-weight:700;font-size:15px;text-decoration:none}
.nav a:hover{background:var(--yellow)}
.hdr .btn-sm span{display:none}
.burger{width:46px;height:46px;border-radius:50%;border:3px solid var(--ink);background:var(--yellow);display:grid;place-content:center;gap:6px;cursor:pointer;padding:0}
.burger span{display:block;width:20px;height:3px;background:var(--ink);border-radius:2px;transition:transform .3s var(--ease)}
.burger[aria-expanded=true] span:first-child{transform:translateY(4.5px) rotate(45deg)}
.burger[aria-expanded=true] span:last-child{transform:translateY(-4.5px) rotate(-45deg)}
.menu{position:fixed;inset:0;z-index:40;background:var(--deep);color:#fff;display:flex;flex-direction:column;justify-content:center;gap:34px;padding:100px var(--gut) 40px;clip-path:circle(0% at calc(100% - 46px) 40px);transition:clip-path .7s var(--ease);visibility:hidden}
.menu.open{clip-path:circle(150% at calc(100% - 46px) 40px);visibility:visible}
.menu nav{display:flex;flex-direction:column;gap:6px}
.menu nav a{font:800 clamp(36px,10vw,64px)/1.1 var(--f-head);text-decoration:none;opacity:0;transform:translateY(24px);transition:.5s var(--ease)}
.menu.open nav a{opacity:1;transform:none}
.menu.open nav a:nth-child(2){transition-delay:.06s}.menu.open nav a:nth-child(3){transition-delay:.12s}.menu.open nav a:nth-child(4){transition-delay:.18s}.menu.open nav a:nth-child(5){transition-delay:.24s}
.menu-cta{display:flex;flex-direction:column;gap:12px}
.progress{position:fixed;top:0;left:0;height:5px;width:100%;background:var(--orange);transform:scaleX(0);transform-origin:0 50%;z-index:60}
@media(min-width:960px){.nav{display:flex}.burger{display:none}.hdr .btn-sm span{display:inline}.hdr{inset:16px var(--gut) auto}}

/* DOCK (mobil alt çubuk) */
.dock{position:fixed;inset:auto 12px calc(12px + env(safe-area-inset-bottom)) 12px;z-index:45;display:flex;gap:10px}
.dock .btn{flex:1;padding:15px 12px}
@media(min-width:960px){.dock{display:none}body{padding-bottom:0}}

/* CURTAIN */
.curtain{position:fixed;inset:0;z-index:100;background:var(--ink);display:grid;place-items:center;color:var(--yellow);font:800 clamp(34px,8vw,90px) var(--f-head);transition:transform .9s var(--ease) .25s}
.curtain.done{transform:translateY(-100%);pointer-events:none}
html:not(.js) .curtain{display:none}

/* SPLIT TEXT */
.split .w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.08em}
.split .w>span{display:inline-block;transform:translateY(105%)}

/* HERO */
.hero{position:relative;min-height:100svh;background:var(--deep);color:#fff;padding:120px 0 0;overflow:hidden;display:flex;flex-direction:column}
.hero-bg i{position:absolute;border-radius:50%;filter:blur(2px)}
.hero-bg .o1{width:46vw;height:46vw;max-width:620px;max-height:620px;background:var(--blue);opacity:.35;right:-12vw;top:-8vw}
.hero-bg .o2{width:22vw;height:22vw;min-width:150px;min-height:150px;background:var(--orange);left:-6vw;bottom:14%;opacity:.9}
.hero-bg .o3{width:70px;height:70px;background:var(--yellow);right:18%;bottom:26%}
.hero-grid{position:relative;display:grid;gap:30px;align-items:center;flex:1;padding-bottom:40px}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-weight:700;font-size:13px;background:rgba(255,255,255,.14);padding:8px 14px;border-radius:999px;margin-bottom:20px}
.dot{width:10px;height:10px;border-radius:50%;background:var(--yellow);box-shadow:0 0 0 0 var(--yellow);animation:pulse 1.8s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 12px transparent}100%{box-shadow:0 0 0 0 transparent}}
.hero h1{font-size:clamp(46px,12vw,84px)}
@media(min-width:900px){.hero h1{font-size:clamp(54px,5.4vw,96px)}}
.hero h1 em{color:var(--yellow)}
.hero .lead{font-size:clamp(17px,2.4vw,21px);max-width:560px;margin:22px 0 28px;opacity:.95}
.cta-row{display:flex;flex-wrap:wrap;gap:14px}
.hero-points{list-style:none;padding:0;margin:26px 0 0;display:flex;flex-wrap:wrap;gap:8px 18px;font-weight:700;font-size:14px;opacity:.9}
.hero-points li::before{content:'✓';color:var(--yellow);margin-right:6px}
.hero-art{position:relative;max-width:560px;margin-inline:auto;width:100%}
.hero-svg{width:100%;filter:drop-shadow(0 18px 0 rgba(0,0,0,.18))}
.chip{position:absolute;background:var(--cream);color:var(--ink);font-weight:800;font-size:13px;padding:8px 14px;border-radius:999px;border:3px solid var(--ink);box-shadow:0 4px 0 var(--ink)}
.c1{left:2%;top:10%}.c2{right:0;top:30%}.c3{left:8%;bottom:6%}
.scroll-hint{display:none}
@media(min-width:900px){
  .hero-grid{grid-template-columns:1.15fr .85fr}
  .scroll-hint{display:flex;position:absolute;left:var(--gut);bottom:90px;gap:10px;align-items:center;font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;opacity:.8}
  .scroll-hint i{width:2px;height:40px;background:#fff;animation:drip 1.6s infinite}
}
@keyframes drip{0%{transform:scaleY(0);transform-origin:top}50%{transform:scaleY(1);transform-origin:top}51%{transform-origin:bottom}100%{transform:scaleY(0);transform-origin:bottom}}
.marquee{overflow:hidden;background:var(--yellow);color:var(--ink);border-block:3px solid var(--ink);padding:14px 0;transform:rotate(-1.4deg) scale(1.03);margin-top:10px}
.mq-track{display:flex;gap:26px;width:max-content;font:800 clamp(18px,3vw,28px) var(--f-head);animation:mq 38s linear infinite}
.mq-track i{font-style:normal;color:var(--orange)}
@keyframes mq{to{transform:translateX(-50%)}}

/* STORY */
.story{position:relative;background:var(--deep);color:#fff}
.story-pin{position:relative;height:100svh;min-height:560px;display:flex;flex-direction:column;overflow:hidden}
.story-top{display:flex;justify-content:space-between;align-items:center;padding:96px var(--gut) 0;font-weight:800;font-size:13px;letter-spacing:.08em;text-transform:uppercase}
.story-tag{background:var(--yellow);color:var(--ink);padding:7px 12px;border-radius:999px}
.scene{width:100%;flex:0 0 auto;margin-block:auto;max-height:62svh;padding:6px calc(var(--gut) - 10px)}
.story-card{position:relative;margin:0 var(--gut) calc(24px + 70px);background:var(--cream);color:var(--ink);border:3px solid var(--ink);border-radius:var(--r);box-shadow:0 8px 0 var(--ink);padding:20px 22px;min-height:178px}
.st{display:none}
.st.on{display:block}
.js .st{display:block;position:absolute;inset:20px 22px;opacity:0;visibility:hidden}
.js .st.on{opacity:1;visibility:visible}
.st h2{font-size:clamp(24px,4.4vw,38px);margin-bottom:8px}
.st p{font-size:16px;margin-bottom:12px;max-width:560px}
.flow{animation:flowdash 1s linear infinite}
@keyframes flowdash{to{stroke-dashoffset:-28}}
.sl{transform-box:fill-box;transform-origin:50% 100%}
.sc-sun circle{animation:pulse2 4s ease-in-out infinite}
@keyframes pulse2{50%{transform:scale(1.08);transform-origin:780px 90px}}
@media(min-width:900px){
  .story-pin{display:grid;grid-template-columns:1.25fr .75fr;grid-template-rows:auto 1fr;align-items:center}
  .story-top{grid-column:1/-1}
  .scene{max-height:none;height:100%;grid-row:2;margin:0;flex:initial}
  .story-card{grid-column:2;grid-row:2;margin:0 var(--gut) 0 0;min-height:300px;padding:30px}
  .js .st{inset:30px}
  .st h2{font-size:clamp(30px,3.4vw,46px)}
  .st p{font-size:18px}
}
.nojs-note{display:none}

/* SECTIONS */
.sec{padding:clamp(70px,11vw,150px) 0}
.kicker{display:inline-block;font:800 13px var(--f-body);letter-spacing:.12em;text-transform:uppercase;background:var(--ink);color:var(--yellow);padding:7px 12px;border-radius:999px;margin-bottom:18px}
.big{font-size:clamp(38px,8vw,92px)}
.mid{font-size:clamp(28px,5vw,48px);margin-bottom:26px}

/* SERVICES */
.services{background:var(--cream)}
.svc-grid{display:grid;gap:22px;margin-top:42px}
.svc{display:flex;flex-direction:column;border:3px solid var(--ink);border-radius:var(--r);overflow:hidden;text-decoration:none;box-shadow:0 8px 0 var(--ink);transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.svc:hover{transform:translateY(-6px) rotate(-.6deg);box-shadow:0 14px 0 var(--ink)}
.svc-a{background:var(--blue)} .svc-b{background:var(--yellow)}
.svc img{width:100%;border-bottom:3px solid var(--ink)}
.svc>div{padding:24px}
.svc h3{font-size:clamp(28px,4vw,40px);margin-bottom:8px}
.more{display:inline-flex;align-items:center;gap:8px;font-weight:800;margin-top:10px}
@media(min-width:800px){.svc-grid{grid-template-columns:1fr 1fr}.svc-b{margin-top:60px}}

/* STATS */
.stats{background:var(--ink);color:#fff;padding:46px 0}
.stats-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.stats span{font-size:13px;display:block;line-height:1.3}
.stats b{display:block;font:800 clamp(40px,9vw,96px) var(--f-head);color:var(--yellow);line-height:1}
.stats span{font-weight:700;opacity:.85}
@media(min-width:800px){.stats-grid{grid-template-columns:repeat(3,1fr)}}

/* PROCESS (yığılan kartlar) */
.process{background:var(--yellow)}
.steps{margin-top:44px}
.stp{position:sticky;top:96px;border:3px solid var(--ink);border-radius:var(--r);padding:28px;margin-bottom:24px;box-shadow:0 8px 0 var(--ink);min-height:230px;background:var(--cream)}
.stp:nth-child(2){top:120px;background:var(--blue)}
.stp:nth-child(3){top:144px;background:var(--mint)}
.stp:nth-child(4){top:168px;background:var(--pink)}
.stp .no{font:800 clamp(60px,12vw,130px)/1 var(--f-head);color:var(--ink);opacity:.2;display:block}
.stp h3{font-size:clamp(28px,5vw,48px);margin:6px 0 10px}
.stp p{max-width:620px;font-size:clamp(16px,2vw,19px)}

/* TOOLS */
.tools{background:var(--deep);color:#fff}
.tools-grid{display:grid;gap:24px}
.quiz,.quote{background:var(--cream);color:var(--ink);border:3px solid var(--ink);border-radius:var(--r);padding:28px;box-shadow:0 8px 0 var(--ink)}
.quiz h2,.quote h2{font-size:clamp(28px,4.5vw,42px);margin-bottom:18px}
.quote label{display:block;font-weight:800;font-size:14px;margin-bottom:14px}
.quote select{display:block;width:100%;margin-top:6px;padding:14px;border-radius:16px;border:3px solid var(--ink);background:#fff;font:700 16px var(--f-body)}
.quote input[type=range]{width:100%;margin-top:10px;accent-color:var(--orange)}
.quote output{color:var(--orange);font-size:18px;margin-left:6px}
.q-body .q{font:800 clamp(20px,3vw,26px)/1.2 var(--f-head);margin-bottom:16px}
.q-opts{display:flex;gap:12px;flex-wrap:wrap}
.q-prog{display:flex;gap:6px;margin-bottom:18px}
.q-prog i{flex:1;height:8px;border-radius:4px;background:#0001;border:2px solid var(--ink)} .q-prog i.on{background:var(--orange)}
.q-res{background:var(--yellow);border:3px solid var(--ink);border-radius:20px;padding:18px;margin-bottom:16px}
.q-res b{font:800 24px var(--f-head);display:block;margin-bottom:6px}
@media(min-width:900px){.tools-grid{grid-template-columns:1fr 1fr;align-items:start}}

/* AREAS */
.areas{background:var(--mint)}
.area-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:36px 0}
.area{display:flex;justify-content:space-between;align-items:center;padding:22px;border:3px solid var(--ink);border-radius:var(--r);background:var(--cream);font:800 clamp(22px,3.6vw,38px) var(--f-head);text-decoration:none;box-shadow:0 6px 0 var(--ink);transition:.3s var(--ease)}
.area:hover{background:var(--yellow);transform:translateY(-4px)}
.brands-line{font-weight:600;line-height:2}
.brands-line a{font-weight:800}
@media(min-width:800px){.area-grid{grid-template-columns:repeat(4,1fr)}}

/* CARDS */
.guides{background:var(--cream)}
.cards{display:grid;gap:20px;margin-top:34px}
.card{display:flex;flex-direction:column;border:3px solid var(--ink);border-radius:var(--r);overflow:hidden;background:#fff;text-decoration:none;box-shadow:0 6px 0 var(--ink);transition:transform .35s var(--ease)}
.card:hover{transform:translateY(-6px)}
.card img{border-bottom:3px solid var(--ink);aspect-ratio:8/5;object-fit:cover;width:100%}
.card>div{padding:20px;display:flex;flex-direction:column;gap:10px;flex:1}
.card h3{font-size:22px;line-height:1.12}
.card .more{margin-top:auto;font-size:14px}
.tag{display:inline-block;align-self:flex-start;background:var(--yellow);border:2px solid var(--ink);padding:4px 10px;border-radius:999px;font:800 12px var(--f-body);text-transform:uppercase;letter-spacing:.06em}
.all{margin-top:36px;text-align:center}
@media(min-width:700px){.cards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1050px){.cards{grid-template-columns:repeat(3,1fr)}}

/* FAQ */
.faq{background:var(--pink)}
.faq-grid{display:grid;gap:30px}
.qa{background:var(--cream);border:3px solid var(--ink);border-radius:22px;margin-bottom:12px;overflow:hidden}
.qa summary{list-style:none;cursor:pointer;padding:18px 20px;font:800 18px/1.25 var(--f-head);display:flex;justify-content:space-between;align-items:center;gap:14px}
.qa summary::-webkit-details-marker{display:none}
.qa summary i{flex:none;width:30px;height:30px;border-radius:50%;background:var(--ink);position:relative;transition:transform .3s var(--ease)}
.qa summary i::before,.qa summary i::after{content:'';position:absolute;left:8px;right:8px;top:14px;height:3px;background:var(--yellow);border-radius:2px}
.qa summary i::after{transform:rotate(90deg);transition:.3s}
.qa[open] summary i::after{transform:rotate(0)}
.qa p{padding:0 20px 20px}
@media(min-width:900px){.faq-grid{grid-template-columns:.8fr 1.2fr}}

/* FINAL */
.final{background:var(--orange);color:var(--ink);padding:clamp(70px,10vw,130px) 0 0;overflow:hidden;text-align:center}
.final .big{margin-bottom:30px}
.final em{color:#fff}
.final .cta-row{justify-content:center}
.final-man{width:min(420px,70%);margin:0 auto -4px;border-radius:30px 30px 0 0;border:3px solid var(--ink);border-bottom:0;order:2}
.final .wrap{display:flex;flex-direction:column;align-items:center}
.final .final-man{order:5;margin-top:50px}

/* FOOTER */
.ftr{background:var(--ink);color:#fff;padding:60px var(--gut) 30px}
.ftr-big{font:800 clamp(60px,14vw,180px)/.9 var(--f-head);color:var(--yellow);margin-bottom:40px}
.ftr-grid{display:grid;gap:30px;grid-template-columns:repeat(2,1fr);max-width:var(--max);margin-inline:auto}
.ftr-grid h3{font-size:14px;letter-spacing:.1em;text-transform:uppercase;color:var(--yellow);margin-bottom:12px;font-family:var(--f-body)}
.ftr-grid a,.ftr-grid span{display:block;padding:4px 0;text-decoration:none;opacity:.9;font-weight:600}
.ftr-grid a:hover{color:var(--yellow)}
.ftr-grid p{opacity:.8;margin-top:14px;max-width:34ch}
.copy{margin-top:40px;opacity:.6;font-size:14px;max-width:var(--max);margin-inline:auto}
@media(min-width:900px){.ftr-grid{grid-template-columns:1.4fr 1fr 1fr 1.2fr 1fr}}

/* ARTICLE */
body.article{background:var(--cream)}
.a-hero{background:var(--deep);color:#fff;padding:130px 0 56px;position:relative;overflow:hidden}
.a-hero::after{content:'';position:absolute;right:-60px;bottom:-80px;width:260px;height:260px;border-radius:50%;background:var(--orange)}
.a-hero::before{content:'';position:absolute;right:150px;top:100px;width:70px;height:70px;border-radius:50%;background:var(--yellow)}
.a-hero .wrap{position:relative;z-index:1}
.a-hero h1{font-size:clamp(34px,6.4vw,72px);max-width:20ch;margin:16px 0}
.crumbs{display:flex;flex-wrap:wrap;gap:6px;font-size:14px;font-weight:700;opacity:.85}
.crumbs a{text-decoration:none}.crumbs i{font-style:normal;opacity:.5}
.meta{font-weight:600;opacity:.85}
.a-grid{display:grid;gap:30px;padding-block:44px 20px}
.toc{display:none}
.prose{max-width:760px;font-size:18px;line-height:1.75}
.prose h2{font-size:clamp(28px,4.4vw,40px);margin:48px 0 14px;scroll-margin-top:100px}
.prose h3{font-size:clamp(21px,3vw,28px);margin:30px 0 8px}
.prose p{margin-bottom:16px}
.prose ul,.prose ol{padding-left:22px;margin:0 0 18px}
.prose li{margin-bottom:8px;padding-left:4px}
.prose li::marker{color:var(--orange);font-weight:800}
.prose a{color:var(--deep);font-weight:700;text-decoration-thickness:2px;text-underline-offset:3px}
.prose strong{background:linear-gradient(transparent 62%,rgba(255,201,60,.65) 0)}
.prose figure{margin:30px 0}
.prose figure img{width:100%;border:3px solid var(--ink);border-radius:var(--r);box-shadow:0 6px 0 var(--ink)}
.prose figcaption{font-size:14px;font-weight:600;margin-top:12px;opacity:.75;text-align:center}
.note{background:var(--yellow);border:3px solid var(--ink);border-radius:20px;padding:16px 18px;margin:26px 0;font-weight:600}
.inline-cta{margin:48px 0;background:var(--orange);border:3px solid var(--ink);border-radius:var(--r);padding:28px;box-shadow:0 8px 0 var(--ink)}
.inline-cta h2{margin:0 0 8px}
.inline-cta p{margin-bottom:18px}
.inline-cta .btn{margin:0 8px 10px 0}
.faq-list .qa{background:#fff}
.related{padding-top:40px}
@media(min-width:1000px){
  .a-grid{grid-template-columns:260px 1fr;gap:60px}
  .toc{display:flex;flex-direction:column;gap:2px;position:sticky;top:100px;align-self:start;border:3px solid var(--ink);border-radius:var(--r);padding:20px;background:#fff;box-shadow:0 6px 0 var(--ink)}
  .toc b{font:800 18px var(--f-head);margin-bottom:8px}
  .toc a{font-size:14px;font-weight:700;text-decoration:none;padding:6px 0;border-bottom:1px dashed #0002}
  .toc a:hover{color:var(--orange)}
  .toc .btn{margin-top:14px;border-bottom:3px solid var(--ink);color:#fff}
}

/* REVEAL */
.js [data-r]{opacity:0;transform:translateY(40px)}

@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001s!important;animation-iteration-count:1!important;transition-duration:.001s!important}
  .js [data-r]{opacity:1;transform:none}
  .split .w>span{transform:none}
}

.js .st{transition:opacity .4s,visibility .4s}
.story.no-pin .story-pin{height:auto;display:block}
.story.no-pin .st{position:static;opacity:1;visibility:visible;display:block;margin-bottom:18px}
.story.no-pin .story-card{min-height:0}

@media(min-width:800px){.stp{display:grid;grid-template-columns:1fr auto;align-items:center;column-gap:30px}.stp .no{grid-column:2;grid-row:1/4;font-size:clamp(120px,16vw,220px);opacity:.18}}

.a-hero .tag{margin-top:14px}
@media(max-width:700px){.a-hero::before{display:none}.a-hero::after{width:150px;height:150px;right:-50px;bottom:-60px;opacity:.9}.a-hero .wrap{z-index:2}}